How Personal Trainers Can Get Personal Training Clients
As a personal trainer, one of the most important skills you’ll need to succeed is the ability to sell and market your services. Personal training is not just about helping clients achieve their fitness goals—it’s also about learning how to attract, engage, and retain those clients. Without a steady stream of clients, even the best trainer will struggle to succeed. While this may seem like an overwhelming challenge, understanding the sales and marketing aspects of personal training is crucial. But here’s the good news: at AB Fitness, we do things differently, so our trainers can focus on what really matters—providing exceptional service to our clients.
Personal Training Is a Sales and Marketing Job
While it may feel like personal training is all about fitness, the reality is that personal trainers need to become proficient in sales and marketing if they want to build a successful career. To grow your client base, you need to learn how to effectively market your services, generate leads, and close sales.
This could involve:
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Building a strong personal brand.
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Networking within your local community.
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Using social media to showcase your expertise.
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Developing partnerships with local businesses or gyms.
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Understanding how to use SEO and digital marketing strategies to attract clients online.
Why Sales and Marketing Matter
Without a clear sales and marketing strategy, you can’t ensure a steady flow of clients. Many personal trainers spend a significant amount of time prospecting, booking consultations, and following up with potential clients. It’s a constant hustle of figuring out how to get people through the door, which can quickly become draining. For trainers, especially those just starting out, these tasks can feel overwhelming.
However, selling and marketing your services don’t just involve pushing sales; it’s about creating relationships, building trust, and positioning yourself as an expert who can help clients achieve their goals. This is where NASM (National Academy of Sports Medicine) comes in, offering various resources to help trainers better understand sales, marketing, and how to build a client-focused business. To learn more about personal trainer certifications and marketing techniques, check out NASM’s resources here.
How AB Fitness Does Things Differently
At AB Fitness, we believe that personal trainers should focus on what they do best—providing outstanding training services. That’s why we’ve designed a unique system that takes the pressure of sales and marketing off our trainers’ shoulders. Unlike traditional gyms, where trainers often have to hustle to get clients, we share clients across our team.
Here’s How It Works at AB Fitness:
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No Selling: Our trainers don’t have to worry about selling themselves or their services. We handle the marketing and bring clients in. When clients walk through the door, they’re ready to train with you—your job is simply to provide them with the best training experience possible.
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Shared Clients: We all work as a team at AB Fitness, sharing clients based on schedule availability. Clients come in during your shift times, and it’s your responsibility to give them the best possible service, ensuring they feel supported and motivated throughout their fitness journey.
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Focus on Training: At AB Fitness, we believe that personal training should be about giving clients the service they deserve. Our trainers focus on what matters: crafting personalized workouts, correcting form, providing motivation, and helping clients achieve their fitness goals. Without the distractions of sales and marketing, you can build meaningful relationships with clients and help them make lasting progress.
This is truly what personal training is about: providing the highest level of service to clients and giving them the tools they need to succeed in their fitness goals.
The AB Fitness Advantage: More Than Just Training
If you’re tired of constantly chasing new leads and dealing with the stresses of sales and marketing, AB Fitness offers the ideal solution. By focusing on shared clients and high-quality training, our trainers can:
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Build Strong Client Relationships: Without worrying about constantly acquiring new clients, you can focus on developing long-term relationships and providing ongoing support.
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Enhance Your Expertise: With no distractions from sales tasks, you can focus more on refining your skills, learning new techniques, and advancing your training knowledge.
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Increase Job Satisfaction: Our model reduces stress and allows you to enjoy the process of helping clients achieve their fitness goals.
At AB Fitness, training is about service, not sales. If you’re passionate about fitness and want to work in a system that allows you to do what you love—helping clients succeed—then AB Fitness is the place for you.
Why Work at AB Fitness?
If you’re serious about a long-term career in personal training and want to work in an environment that values your expertise, then AB Fitness is the right fit for you. Our trainers are provided with the tools, resources, and support they need to thrive, without having to worry about selling or marketing themselves.
What We Offer:
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Steady stream of clients: No need to hustle for clients—we handle the marketing, and you focus on training.
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Team environment: We share clients and work together, creating a supportive and collaborative workplace.
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Expert coaching: We provide ongoing training and professional development, so you continue to grow in your career.
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No sales pressure: Our trainers don’t need to worry about closing sales—just deliver excellent service.
- Steady Paycheck: No up and down with clients canceling, you get paid to service the members no matter what, along with paid time off!
If you’re ready to join a team of passionate, dedicated fitness professionals, apply now at AB Fitness. We’re looking for personal trainers who are committed to making a real difference in people’s lives.
Click here to apply at AB Fitness
Call Us Today to Learn More About Joining the AB Fitness Team
If you’re ready to take your personal training career to the next level, AB Fitness offers the support and environment you need to succeed. Call us today at 516-303-9157 or visit our career page to learn more about the opportunities available at AB Fitness.
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