5 Proven Strategies to Get More Personal Training Clients
As a personal trainer, attracting new clients is one of the biggest challenges you’ll face in your career. It doesn’t matter how great your training skills are—if you can’t get clients through the door, it’ll be hard to build a successful business. The good news is that there are proven strategies that can help you grow your client base and create a sustainable personal training business.
In this article, we’ll break down 5 strategies that will help you attract more clients, build lasting relationships, and increase your revenue. Whether you’re just starting out or looking to expand your existing business, these strategies will give you the tools to succeed. Plus, we’ll explain why AB Fitness provides the perfect environment for personal trainers to thrive—without the constant hustle for clients.
1. Build a Strong Personal Brand
One of the first things you should focus on as a personal trainer is building a strong personal brand. In today’s competitive fitness industry, clients are looking for trainers they can trust and connect with. A personal brand that resonates with your target audience can set you apart from other trainers and make it easier for clients to find and choose you.
How to Build Your Personal Brand:
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Define your niche: Specializing in a specific area of fitness can help you stand out. Whether it’s strength training, weight loss, or postnatal fitness, having a clear niche makes you the go-to expert for those specific needs.
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Create consistent content: Share educational content such as workout tips, success stories, and training advice on social media and your website. This helps potential clients see your expertise and builds your reputation as a knowledgeable trainer.
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Be authentic: People connect with real, genuine individuals. Let your personality shine through in your content, and be open about your journey as a trainer. Authenticity builds trust and encourages people to reach out.
AB Fitness and Personal Branding
At AB Fitness, we help our trainers build their personal brand by providing a professional platform for them to showcase their expertise. Whether you’re working at our East Meadow, Massapequa, or Oyster Bay location, we give you the opportunity to focus on training clients and building your personal brand, while we handle the marketing and client acquisition. This allows you to focus on what you do best—providing the best training services to your clients.
2. Leverage Social Media and Digital Marketing
In today’s world, social media is one of the most powerful tools for attracting new clients. Platforms like Instagram, Facebook, and TikTok give you the ability to reach thousands of potential clients with just a few posts. By consistently sharing valuable content and engaging with your audience, you can build a loyal following and turn social media followers into clients.
How to Leverage Social Media:
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Post educational content: Share workout tips, healthy recipes, client transformations, and behind-the-scenes footage of your training sessions. This provides value to your audience and shows your expertise.
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Engage with your followers: Respond to comments and direct messages. Build relationships with your audience by answering their questions and offering advice.
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Use paid ads: Invest in paid ads on platforms like Facebook or Instagram to target people in your local area. You can create ads specifically designed to drive client inquiries and lead to bookings.
AB Fitness and Social Media
At AB Fitness, we understand the importance of online marketing. We take care of client acquisition and lead generation, allowing our trainers to focus on delivering excellent service. Our team-driven approach ensures that you’re never alone in the marketing process. With the support of our experienced staff, you can tap into the power of social media without having to manage the entire process yourself.
3. Offer Free Workshops or Events
One of the best ways to attract new clients is to offer free workshops or fitness events. These events give potential clients a taste of what you offer and allow you to showcase your expertise in person. Whether it’s a nutrition seminar, a fitness class, or a workout workshop, free events provide a no-pressure way for people to experience your training style.
How to Make the Most of Workshops and Events:
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Choose a relevant topic: Pick a topic that’s relevant to your target audience. If you specialize in weight loss, host a workshop on effective fat-burning workouts. If you work with athletes, offer a session on sports performance training.
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Provide value: Ensure that your event provides real value to attendees. The goal is to give them a taste of your expertise so they’re more likely to want to train with you afterward.
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Follow up: After the event, follow up with attendees by offering them a special discount on personal training sessions or free consultations. This can help convert attendees into paying clients.
AB Fitness and Client Engagement
At AB Fitness, we support our trainers in hosting events and workshops to engage potential clients. Whether you’re looking to offer fitness challenges or free consultations, we provide the tools and resources you need to host successful events that can help you build your client base.
4. Offer Flexible Training Packages
Many potential clients are hesitant to commit to personal training sessions without knowing what to expect. One way to overcome this barrier is by offering flexible training packages. This gives clients the option to choose what works best for them, whether it’s individual sessions, package deals, or group training options.
How to Structure Your Packages:
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Offer a variety of packages: Give clients the option to choose from one-on-one sessions, small group training, or customizable plans based on their fitness goals.
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Create incentives: Offer discounts for clients who book multiple sessions upfront. For example, a client might get a free session if they purchase a 10-session package.
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Use tiered pricing: Create pricing tiers based on the level of service, such as basic vs. premium packages, to cater to different budgets.
AB Fitness and Flexible Packages
At AB Fitness, we provide our trainers with the freedom to offer flexible pricing and training packages that fit their clients’ needs. You don’t have to worry about structuring packages or dealing with pricing issues—we provide the support you need so you can focus on giving clients the best training experience possible.
5. Create a Referral Program
Word-of-mouth marketing is one of the most powerful ways to get new clients, and referral programs make it easier to harness this power. Satisfied clients are your best advocates, and offering referral incentives can motivate them to bring in new business.
How to Set Up a Referral Program:
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Offer rewards: Give clients who refer new clients something of value, such as free sessions, discounts, or special perks.
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Make it easy: Set up a simple referral process where clients can easily refer their friends and family. Consider offering online referral options or providing physical referral cards.
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Promote your program: Mention your referral program regularly to clients during sessions and through social media.
AB Fitness and Client Referrals
At AB Fitness, we believe in creating a community where trainers and clients work together to build lasting relationships. Our shared client model means that trainers don’t have to worry about constantly finding new clients. We encourage trainers to build a strong client base while offering incentives for client referrals, creating a mutually beneficial environment for everyone.
Why Work at AB Fitness?
At AB Fitness, we take the pressure off trainers when it comes to marketing and client acquisition. With our shared-client approach, we handle the business side, so you can focus on what you do best—training clients.
Here’s how we support you:
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No sales hustle: We handle the marketing and client generation so you can focus on delivering results.
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Supportive community: Work alongside other skilled trainers, share clients, and collaborate for success.
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Clear growth path: With career advancement opportunities, we provide a clear path to becoming a lead trainer or even running your own facility.
If you’re looking to focus on what you love—training—without the pressure of client acquisition, AB Fitness is the place for you.
Apply Now to Join the AB Fitness Team!
If you’re ready to take your career to the next level and join a team that supports your success, apply today to become part of AB Fitness. We offer competitive compensation, client-sharing, and the support you need to grow your business.
Click here to apply at AB Fitness
Contact Us Today for More Information
For more information about career opportunities at AB Fitness, call us at 516-303-9157 or visit our career page.
Our Locations:
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AB Fitness East Meadow: 514a East Meadow Ave, East Meadow, NY 11554
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AB Fitness Massapequa: 4150c Merrick Road, Massapequa, NY 11758
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AB Fitness Oyster Bay: 5 Shore Ave, Oyster Bay, NY 11771